What's collected, what isn't, and what you can do about it.
Last updated 7 September 2026
The Arch is a personal publication run by Gemma, based in Cumbria, UK. For data protection purposes that makes her the data controller. She can be reached at thearchhello@gmail.com.
Very little, and none of it deliberately identifying. The Arch has no accounts, no logins, no comments and no shop — there is nowhere to hand over personal information, and no database storing it.
Your message and address sit in an ordinary email inbox, used only to reply to you. They aren't added to any list without you asking.
Your email address is stored with the email provider used to send it, solely to send you the weekly edit. There's an unsubscribe link on every email, and unsubscribing removes you. Your address is never sold, rented or passed to anyone else.
Like every website, the host records basic technical information when a page is served — IP address, browser type, and which page was requested. This is standard security and diagnostics logging, kept briefly by the host and not used to build a profile of you.
There are three kinds of cookie this site may involve.
You can change your mind at any time by clearing this site's data in your browser settings, which resets the banner. Blocking cookies entirely won't break anything here.
Under UK GDPR you can ask what personal data is held about you, ask for it to be corrected, ask for it to be deleted, or object to it being used. In practice that mostly means your newsletter subscription or an email you sent. Write to thearchhello@gmail.com and it will be handled within one month.
If you're unhappy with how a request was handled, you can complain to the Information Commissioner's Office at ico.org.uk.
This site links out to retailers constantly. Once you follow a link you're on their site under their rules — their privacy policy governs what happens next, and The Arch has no control over or responsibility for it.
If this policy changes, the date at the top changes with it. Material changes will be noted on the homepage.